2023 Toyota Tundra vs 2023 Nissan Titan

2023 Toyota Tundra

vs 2023 Nissan Titan in Hopkinsville, KY

If you’re in the market for a new pickup truck, you may already be considering the new 2023 Toyota Tundra, and for good reason. This capable model is well known for its strength, convenience and eye-catching design, and if you aren’t familiar with the Tundra, allow us to introduce you to this powerful pickup. It’s tough enough to handle just about anything you throw at it, filled with convenient features that make work (and play) easier. The Tundra is designed for towing, whether you’re hauling a load on the worksite or taking a camper on a weekend vacation. No matter whether the Tundra is equipped with its standard i-FORCE engine or its available hybrid i-FORCE MAX powertrain, this truck can generate serious power: We’re talking about 348 horsepower with the standard engine and 437 horsepower with the hybrid powertrain. Plus, the 10-speed transmission will give you excellent control over your Tundra, even when towing heavy loads or navigating muddy terrain. Speaking of which, the available CRAWL Control system makes off-roading easy, since it takes care of adjusting the throttle and brakes for you while you’re driving on uneven surfaces. And that’s not all — we’ve only scratched the surface of all that the 2023 Toyota Tundra can do.

Wondering how the Tundra compares to its main competitors? We’ve compared it to one of its rivals, the 2023 Nissan Titan, in the table below. Take a look to see how these trucks stack up.

2023 Toyota Tundra
2023 Toyota Tundra
2023 Nissan Titan

Maximum Towing Capacity

12,000 pounds1

9,323 pounds2

Maximum Available Horsepower

437 horsepower

400 horsepower

Starting MSRP

$36,9653

$39,7004

Standard Auto-Dimming Rearview Mirror

Standard Heated Door Mirrors

Available Wireless Charging Pad

No-Cost Maintenance

24 months / 25,000 miles

The difference is obvious: You just get more when you choose the 2023 Toyota Tundra. With more maximum towing capacity and maximum available horsepower than the Titan, the Tundra is a truck with truly undeniable power. The Tundra starts at a lower price point than the 2023 Nissan Titan does, so if you’re looking for affordability, the base Tundra model is the way to go — plus, you get standard features on the base Tundra that you won’t get on the base Titan. These include a standard auto-dimming rearview mirror (which dims automatically to keep bright headlights from reflecting off the mirror into your eyes) and standard heated door mirrors (which make backing up a breeze on frosty winter mornings). If you have a phone that’s capable of wireless charging, the Tundra has an available Qi-compatible wireless charging pad (but the Titan doesn’t). And now, for the cherry on top: When you pick the Tundra, you get ToyotaCare, a 24-month, 25,000-mile no-cost maintenance plan that will provide major savings at the start of your Tundra ownership experience. The Titan doesn’t come with a plan like this, so you’ll be stuck with the bill.

Enough said — the Tundra is the clear winner. Ready to pick out your own model? Visit Toyota of Hopkinsville to test-drive a new 2023 Toyota Tundra today.

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Contact Us

If you’re interested in becoming the proud owner of a 2023 Toyota Tundra, give us a call, or stop by our dealership at 4395 Fort Campbell Blvd., Hopkinsville, KY 42240 for a test drive today. We look forward to serving our customers from Fort Campbell, Madisonville, Russellville and Western Kentucky.

1Before towing, confirm your vehicle and trailer are compatible, hooked up and loaded properly and that you have any necessary additional equipment. Do not exceed any Weight Ratings and follow all instructions in your Owner’s Manual. The maximum you can tow depends on base curb weight plus the total weight of any cargo, occupants, and added vehicle equipment. “Added vehicle equipment” includes additional standard/optional equipment and accessories added by the manufacturer, dealers, and/or vehicle owners. The only way to be certain of your vehicle’s exact curb weight is to weigh your vehicle without passengers or cargo. [Calculated with the new SAE J2807 method.] See Owner’s Manual for limitations.

2Maximum towing capacity when properly equipped. Maximum towing of up to: 9,317 lbs. for TITAN® Crew Cab 4x2, 9,167 lbs. for TITAN® Crew Cab 4x4, 9,323 lbs. for TITAN® King Cab® 4x2, 9,206 lbs. for TITAN® King Cab® 4x4. Towing capacity varies by configuration. See Nissan Towing Guide and Owner’s Manual for additional information.

3MSRP excludes the Delivery, Processing, and Handling Fee of $1,095 for Cars (GR86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, GR Corolla, Mirai, Prius, Prius Prime, GR Supra), $1,335 for SUV/Van/Small Truck (4Runner, bZ4X, C-HR, Corolla Cross, Corolla Cross HEV, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza), $1,595 for Large SUV (Sequoia), and $1,795 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary.


4Price is Manufacturer’s Suggested Retail Price (MSRP). MSRP excludes tax, title, license, options, and destination and handling charges. Dealer sets actual price.