2023 Toyota Prius vs 2023 Kia Niro Hybrid

2023 Toyota Prius

vs 2023 Kia Niro Hybrid in Hopkinsville, KY

Sporting a refreshed design, the all-new 2023 Toyota Prius may have you questioning whether it's from the future or another dimension entirely. Smooth lines, bold wheels and a shiny glass roof complete the Toyota Prius model's modern look, which captivates onlookers (and your lucky passengers) with its trendy aesthetic. But while a sleek silhouette is appealing, it's nothing compared to this model's manufacturer-estimated combined 57 mpg.1 Reliable fuel efficiency has to be the number one reason the Toyota Prius has been a favorite for decades among consumers, and this time, you won't have to sacrifice dynamic power to achieve fewer stops at the pump. Find yourself turning corners confidently with Electronic On-Demand All-Wheel Drive, a grounded system that directs power when and where you need it most. Transform your commute (and your gas receipts) with the all-new 2023 Toyota Prius.

But wait right there. If you've been considering the new 2023 Kia Niro Hybrid instead of the Toyota Prius, take a look at the table below. You may be startled at the differences you see!

2023 Toyota Prius
2023 Toyota Prius
2023 Kia Niro Hybrid

Estimated Combined mpg

Projected EPA-estimated 57 mpg1

EPA-estimated 53 mpg2

Available Electronic All-Wheel Drive (AWD) System

Available Fixed Glass Roof

Available Heated Rear Seats

Standard Digital Instrument Cluster Display Size

7 inches

4.3 inches

Parking Guidance Feature

Available Advanced Park

Standard Rearview Monitor with Dynamic Parking Guidance

No-Cost Maintenance Plan with Purchase4

Surprised at the results? We aren't — though we must admit that the new 2023 Kia Niro Hybrid is a great car. It just won't ever come close to the small-but-mighty all-new 2023 Toyota Prius. The Toyota Prius boasts a higher estimated mpg,1,2 but if a few miles per gallon doesn't impress you, how about its available Electronic On-Demand All-Wheel Drive system? Not only does it send power to the rear tires when needed and reverts back to front-wheel drive when it's not, the Kia Niro Hybrid doesn't offer any similar option. You'll just get front-wheel drive and that's it. You've probably also noticed that the Toyota Prius offers a fixed glass roof and heated rear seats on higher trims; the Kia Niro Hybrid only has an optional power sunroof (that doesn't cover the entire ceiling) and no option to provide comfortable in-seat heating for backseat passengers. The Kia Niro Hybrid does have a standard rearview monitor with Dynamic Parking Guidance, but it can't compare to the optional Advanced Park system on the Toyota Prius. With this system activated, your Toyota Prius can properly position and park itself without any driver assistance.3 The Kia Niro Hybrid model's feature, on the other hand, only provides parking suggestions.


It appears to be an easy choice to us, especially since every new Toyota purchase comes with ToyotaCare, a no-cost maintenance plan for two years or 25,000 miles (whichever comes first).4 Are you ready to embrace the future? Stop by Toyota of Hopkinsville today!

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Contact Us

If you’re interested in becoming the proud owner of a 2023 Toyota Prius, give us a call, or stop by our dealership at 4395 Fort Campbell Blvd., Hopkinsville, KY 42240 for a test drive. We look forward to serving our customers from Fort Campbell, Madisonville, Russellville and Western Kentucky.

1Projected EPA-estimated 57 city/56 hwy/57 combined mpg rating for 2023 Prius LE FWD, 53 city/54 hwy/54 combined mpg rating for 2023 Prius LE AWD, 52 city/52 hwy/52 combined mpg rating for 2023 Prius XLE and Limited FWD, and 49 city/50 hwy/49 combined mpg rating for 2023 Prius XLE and Limited AWD as determined by manufacturer. EPA estimates not available at time of publishing. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle's condition and how/where you drive. See www.fueleconomy.gov. As of 02/02/2023.

2EPA-estimated Combined MPG for the Niro Hybrid lineup is 49-53 MPG. Based on combined EPA mileage estimates for the 2023 Niro Hybrid range of trims. Actual mileage will vary with options, driving conditions, driving habits and your vehicle’s condition. For more information on range, please see www.fueleconomy.gov. As of 02/02/2023.

3Do not overly rely on Advanced Park and use only in accordance with applicable laws. Remain attentive to surroundings. Before operating, review Owner’s Manual for instructions and limitations.


4ToyotaCare for Prius and Prius Prime covers normal factory scheduled maintenance for two years or 25,000 miles, whichever comes first. Certain models require a different maintenance schedule as described in their Maintenance Guide. 24-hour Roadside Assistance is also included for three years, unlimited mileage. Roadside Assistance does not include parts and fluids, except emergency fuel delivery. See Toyota dealer for details and exclusions. Valid only in the continental U.S.